15A Figuring out buyer behavior

3 interviews

Emily
Phyllis
Alyssa


3) When Emily goes an buys anything from anywhere, she prefers quality over anything. She does understand that price and quality correlates together, she prefers to get quality over quantity any day. Emily cares about the price as well but if she feels like she is receiving a good deal, then she is happy with what she spent for the quality item that she got.

4) Emily likes to shop online mostly, because she does not like big crowds and she feels like it is more effective shopping online wasting less time. Emily says it depends on her item and what she is purchasing but she would rather get her clothing online because she gets to pick her size, she hates the lines and she does not want to search for one item. Emily would not rather shuffle through the racks and stop to look at random items but online she can look up one attribute and search within her results. Emily likes to have a card for sure, because she does not have to keep track of her green bills. Emily looks up reviews on her items before purchase to see if it is worth her money.

5) Emily is effected most to see if the item was put to good use or spent a quite amount of time. Depending on what Emily buys, if her purchase comes in handy or is being used effectively throughout her life.

6)I feel like there is a lot of people in the world like Emily who enjoys security over want. She likes to make sure that her purchase was effective and in some ways, I react towards certain items the same way as she does. It is important to stay rational and have good decisions when purchasing any item especially, useful items.

7)You would need to make a product that is inviting to people and that makes them have a feeling toward like happiness or excitement because your item just has to be good enough for enough people to purchase it then it gets recognized by bigger companies.


Phyllis

3) Phyllis feels like price matters the most because the highest priced item is typically the best. Phyllis feels if the package is well wrapped, it usually means it is a good buy with credentials.

4) Phyllis is more likely to go inside of a store and make a purchase. Online is a hit or miss, and you do not always receive what you originally had ordered.  Phyllis one time bought a shirt from amazon and when she received the item, it did not fit her according the sizes displayed and she had a hard time returning the item and since then she has given up on online purchases. Phyllis still uses online purchases but it is for items that it is not near by or not made near by. Phyllis likes to use card more because she can keep track of her purchases rather than freely spending her money.

5)Phyllis feels like when she uses her item more than one time, then she is satisfied with whatever item she has purchased. Phyllis likes to be economical and she does not like to purchase the same item more than once, so she makes sure to keep track of her lip bomb because she needs to use it and she does not throw it away or get it lost. Being the tedious person she is, she values the item more when there is multiple uses.

6) Phyllis and I are similar when it comes to in store shopping. The most popular online shopping platforms are enigmatic, and they can be very deceiving. This is why Phyllis enjoys her in store shopping because she values what she is buying more and she does not run into issues when wanting to return item.


Alyssa

3) Alyssa perceives herself to be a very inexpensive shopper. Typically, she spends roughly around a hundred dollars every few months because she knows where to look for her items and when to purchase her items. Alyssa does prefer quantity over quality because she has a backup in case her plan fails. 

4) Alyssa does most of her purchases in store so she can differ between the price and the amount of the products that she is getting. Alyssa states that when she does her online shopping, it is for items that she cannot bargain in store and she can get them in bulk online and so she does do her shopping from in store and online but does prefer in store more often. Alyssa refrains from using cash because there is always a digital receipt when it comes to using your card and worst comes to worst, you can always dispute a charge if you did not make that purchase.

5) Alyssa knows she made a good purchase whenever her peers draw attention to the item. When Alyssa receives a compliment or a comment on the item that she purchased, is when she knows that the item is noticeable and presentable.

6) Alyssa was very interesting to interview because she gave me new insights on the different routes of shopping. All supply and demand originates from feelings and past experience and therefore if your time can allow the buyer to feel some type of way, then the buyer would be influenced to make that purchase resulting in your product to gain popularity.


7) In conclusion, creating a feeling for people to feel is what influences people to buy your product. In my invention, I would like to create  momentum by allowing people to genuinely feel endorsed after purchasing my product and with that being said, my product is only set up for success due to quality and word of mouth from users.